Hello <>,

Issue #2 of SongMaker!X-press

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Table of contents

1-For all our subscribers, Two FREE!( Download) E-booklets , worth $40.

2-Article: Linking strategies. Get your link popularity in a higher level!

3-Bio Part 2

4- New-new-new-new: Your Band on Video :You can add now your band video on this site...

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Welcome to the second Edition Of SongMaker-Xpress. Good-evening or Good Morning to all of You; subscribers of our brand-new Newsletter.

First of all, thanks for your subscribtion and here's your FREE gift.

To start with.....

1)The FREE gifts for our subscribers

MYSS: Make Your site sell, 1500 pages ( $40), every info you need when starting a business web site!

MYCPS: Make Your Content Presell,

Two great E-booklets for free. If you're thinking about starting a home based business, or if you know someone who does, then this is something for you( or him/her). Two E-books you absolutely need to read. And.. most of all , they are a gift.

1500 pages of high valuble information! A must read befor starting an online business!

Visit and download here.

Make Your Site Sell!2002

Make Your Content Presell!

Article:Linking strategies:

However, there is one rule that you got to remember when starting a website business, and that's building quality and relevant information. With other words good quality information in any form and this can also mean images and video. Technology never stand still.

And what about linking strategies!! Well.. Search Engines like Google and Yahoo, demand quality info. And if people and webmasters are linking to your site, this means that your site is worthwhile to link to. Thats exactly how search engines define what are quality sites and what aren't.

The many good quality in-pointing links your site get , the more credibility your site will have with the Search Engines and their eight legged robots who are crawling around in cyber space like crazy. It's an exciting world, the Cyb world. It's a huge world, and a network of linking sites , exceeding every barrier and frontier on this earth.

Enough sentimental talk, let's do the serious talk now.

What about click popularity?

Click popularity is the amount of in-pointing links your site got. But...many in-pointing links doesn't means necessarily that your site will have a high page-ranking. This will more depending of the quality of those( in-bound) links, and also the amount of links that goes out of your site. If you have 100 in-pointing links of poor quality, and a 1000 or so out links, then you will rank low. Other way around and your site will rank high, theoretically of course.

Bottom line! Reciprocates links are not the most important issue for your link popularity. More important is relevant quality content.

So where do we start. We always start at the beginning.

First this means your site have to deliver quality info , with great content,fantastic images , or nice video material. All the info has the be theme related , even the displaying videos on your web site must be content binded.

What the content concerns, here you can find some great writing tips .

The more quality your site has ( in any form ), the more web sites will happily exchanging links with yours, ( and with you as the specialist).

How can you track the sites that are linking to your site? Easy, go to Yahoo,google or MSN and type in for

Yahoo Linkdomain:song-makes-musicbusiness.com

Google link:www.song-makes-musicbusiness.com

MSN link:song-makes-musicbusiness.com

Remember, google is hardest to convince when it's about showing in-pointing links. They know very well that some sites are linking to yours , but.. they have an attitude of 'see nothing' .

Why Google is acting like this is a mystery. Don't loose your sleep for it, it's just the way it is.

Another source where you find out all about your link popularity and search engine saturation, is MarketLeap.com. Market Leap: Your SEO Tool. Visit this site and you'll understand why this tool is a great help to evaluate your site. To see how your site is growing or how it stands to other competing websites.

So a good tip. Know your competition .

Link exchanges:

We have mentioned the advantages link exchange, but there are also some downsides of providing outgoing links in exchange for inbound links. these are- If they click on a link,you maybe lose your visitor to an other site and never see him/her back again.

- If you have goods to sell ( CD,s ...) links detract from your sales message. ('Buy My CD', for instants)

-If you have Google adsens on your site, people will click on the links and lesser on the adsens.

- Also, our visitor can be distracted by too many options.

I know, these are just a few contras and its often 'mind ones P's and q's' with link exchanges.

So.. try to get a link exchange with high quality, relevant sites. Do it for yourself and your visitor to demonstrate your best intentions for her well-being. Never exchange links with an competitive-site or with an off topic, low quality site. Just decline politely.

If you reciprocate a link with a bad site, you are telling the search engines that you are putting your stamp of approval on that site. If that site happens to be a member of a link farm or some other spammy means to artificially elevate link popularity, you will harm your site and will be penalized.

Bottom line. Exchanging links with everybody who's dropping by is not a smart thing to do.

It only will damage your credibility, believe me. I too have learned out of mistakes. That's live folks.

About the other links, namely the inbounds sites. You have no control about them, and you can't do anything against it. Just let it be.

So, check-out every link exchange request, and use your own personal evaluation of the quality and nature of the sites content. Some tips if you reciprocate links with an other site.

In short terms this means:

1-If a site contact you then -check if they have link-up your site. - Check the content and the nature of the site ( the link page. for instants.) -If they haven't add a link,after you agree with a link exchange, check again after 3 day's or so. If your link isn't up, DELETE the link. Don't be to sentimental about it. They maybe contact you again. Explain in a polite way why you've deleted there link, and don't bother about them anymore.Believe me, they are just a waste of(your) time.

2- Check-out if you reciprocate link is not added to a link farm. You can only delete their link, and leave it that way.

3- Again Check if the site is non-competing. true. If your just starting out and you exchange links with an competing website , you loose your visitors to that site. maybe the site exist longer,is stronger and bigger than yours. Most of all , it's your competition.You like it or not,you loose if you exchange links with them.

4- Add your link with the(music) directories. They evaluate your site and if they are accepting to add your link,then your site get more credibility wit the SE. Go and find them. Don't reciprocate links with directories. After all, it's their job to share information. Good for you of course , the more inbound links your site get the better it is for your link popularity.

5- A few places where you can get a link are:dmoz ( Yahoo directory),turnpike.net, Somuch.com, Musikfinds.com Also try this/ Sitesell!Value exchange If your site has more than 20 pages.

6- Never pay for a search engine listing when they are promising to list your web site to thousands Search Engines. It's just a waste of money.

7- Never link-out from your Home page. Think about this.A visitor comes to your site through the home page clicks on a link, and gone he is. Never he will come back again . So never link away from your site from your home page. Your visitor has to see at least two pages before he can click out.

8- When you want to create a lot of inbound links, then think about starting an affiliate program. How to do this===>

9-Build up your site pyramid-wise. In other words: First your home page, then 5 to 15 second tier pages and every second tier page links again to 5 to 15 third tier pages. The trick is to create some links inside your site. Links that simply refer to other content into your web site. In fact, here will your link popularity start.

Fraud and tricks exchanges :

Consider these and keep them in mind when exchanging links.

>1: Link partner sabotages the link-bearing page by adding a tag to it.

>2: Too many outgoing links.

>3:Link partner provides a fake link (Ex., css-styled)

>4:They never link back. Check if there's a reciprocate link o the site. If not, DELETE.

>5: Your link partner runs the link through a redirect on his own page before sending it to you. Dirty . >6: You submit an "Add link" form, then you find there is a hidden cost. This can happen with some third degree directories. Speaking of a dirty business!

>7: You get a link alright, but you discover that your link is buried somewhere ten clicks away from the home page. DELETE that link ASAP. It's useless for your site. A link always one click from the home page. With other words. A second tier link will be seen by the Search Engines, the rest is useless.

>8: Make links page inaccessible via a click-path from home page. This is called an -Orphan Link, There's no access to the link page. Very badly regarded by SE's.

>9:Link partner frames the link-bearing page within a high-ranking site. It don't brings your site any benefits. Nasty, very nasty.

> 10: Some times link partners change their mind about a link exchange with your site. So, after a month they delete your link.

> 11: After month you still haven't found a trace of your link partner non of the Search Engines. This is also useless. You can always contact your link partner with a request for a link, and this time more visible. But if you ask me, the short pain : DELETE the link. The link is useless and will stay useless. Period!

I hope you've learned something about how I see link popularity strategies.

How it all began Bio Part 2

OK, I knew that I heard tunes, songs that I never heard before. Mostly they came while I was driving my car. But, when you have a tune in your head, you still haven't got a whole song, do you. At first I recorded my tunes on a cassette recorder( later-on with the computer) Then I tried to find the right words and the right theme fitting with that kind of tune. I must say, tunes comes easy to me , but finding words are an other pair of boots.

And yes, sometimes melody and words came on the same time, although I must say, this is seldom the case. So songwriting is for me a lot sweat and hoping for the right inspiration on the right time.

Then I choose the guitar as my instrument . I have tried out the piano too, but still the guitar stays my favorite instrument. When I wrote my first songs, I tried to figure out how on earth I could sell them or make money , if they where worth something at all. Also, how protecting my material, in case I start to pitch out my demo.

So, the next step was to copyrighting. I knew nothing about copy rights or copyrights organizations until than, but I knew that they were extremely important. So, the next thing to do after writing a songs is copyright them.

But how to promote my songs to the music industry? Again, I had really no clue.

The next thing I did was starting a search on the Internet. This was really a revelation to me ( a few years ago). On the web, you could find literally every information that you need to know. Everything from the music music business to songwriters resources and all kind of associations that you could subscribe to. Like I said , everything I needed to know I found there.

Although, some had good information, some info was sometimes a little-bit timed out, I'm afraid.

End of Part 2

4) New-New-New-New-New

Do you have a ( great) video of your( artist) Band performance'? Your band now feater on this web site! Just add your video right on this site. It will be seen by our ( many ) visitors and you and your band get the right FREE! exposer!

So, I wish you good luck and we'll see/hear of you next month..

Paul

www.song-makes-musicbusiness.com

3)new-New-New-New-New

Band on video ( or artists on video) If you have a great video of your gigs? Then We'll add your video to our site, if you wish. You get the exposer and it shall be seen by our (many)visitors. Just take visit here.

Other usefull resources... The Music Contracts!

The Ultimate Recordlabel!



The Number ONE Webhost! So, this is the end of this Issue, up to our next one.

Thanks <> for sharing your time with us.

Comments! Ideas! Feedback!

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I'd love to hear from you. Just reply to this zine and tell me what you think.

(c) 2006 Paul Farrier. of Song-Makes-Musicbusiness.com Inc.