The importance of your artist promotion package!
Hi and welcome to " your artist promotion package" page. What you need to include and what you don't.For many years , I have been reading many articles about music pros who are receiving loads of packages from artist and songwriters. What struck me by the comment of the publishers, the A&R guy's, was how little songwriters and artist pay attention to their artist promotion package. Sometimes too less info and sometimes too much but useless info. A publisher don't care about how much time you have spent writing your song, or that you didn't had the right instruments to let your song sounding brilliant. Or that you got inspiration by Lake Michigan in spring time. That's very beautiful but useless information for these guys.A&R people receive hundreds or some thousands packages a week.So, don't think your artist promotion package is one of thefew they will get. It's more one of a thousand. Speaking in light terms.. They don't have enough time to read long bio letters from songwriter X or artist Z.Give them the most important info about you or about your band and let all the rest just rest. They are curious about is the reviews that your band have got. What you have already established in your songwriting career. What you want to achieve and include this info into your promotion letter. I think that this Will satisfy them enough (or maybe not). The music pro's reason that when they see a artist promotion package that looks poor, they think the rest is also poor. So, why bothering to listen to that piece of... They make a selection and the first impression makes it or not.
The good, the bad or the ugly!
If your artist promotion package has not been add to the right pile. I'm sorry to tell you this but, it will been crushed without even a listening. That's only the hard facts. How bigger the firm, how bigger the piles are. No chance to ask your demo back. If you would make a request with a self-addressed envelope, sufficiently stamped on or add a banknote (I don't know how legal this is)you have a chance with an independent label but not with the mayor ones. Anyway, don't count too much on receiving your demo back.Also important is to try to inform what kind of music or style they are looking for. Don't pitch your artist promotion package out blind. A waste of time and money on both sides.And time is money for everybody.
What to include in your promotion package?
Press kit for songwriters.
• Name and contact info.• Your bio(very short) • What instruments do you play? • Where you come from and what style(s) of music do you write? • Website URL (very important). • Are you a singer-songwriter? • Any press quotes? • Did you Win any Contest or awards? • Do you have your own studio? • Names of the musician's playing on the demo. • Name of the vocalist? • Have you co-writing the song? • Of course , the lyric sheets not to forget.
For bands
Find here more about your
band press kit information..
Put all this this relevant info into your promotion package. So that they have an idea of what you and about your band.So, they might have an idea with who they are dealing with: (almost) Music professionals.
Look pro, be pro.
Think about all the information you can give to the music business people,that can be at your advantage.The right information! Nothing more nothing less. Thanks for your visit.... The Webmaster.
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